Advertising effectiveness… democratic primary 2020 –


Who is getting the very best Return on Advertising Spend (ROAS) to date?

Bernie Sanders

Found 45 adverts (estimated price $27.4M)
551 delegates
$49,727.eight per delegate Ads spending
Twitter followers 11M
$2.5 per followers
Facebook followers 5.4M
$5 per followers
Instagram four.6M
$6 per followers
YouTube 365Okay
$75 per followers

Joe Biden

Found 28 adverts (estimated price $7.09M)
627 delegates
$11,307.eight per delegate Ads spending
Twitter followers four.2M
$1.7 per followers
Facebook followers 1.6M
$four.5 per followers
Instagram 1.4M
$5.1 per followers
YouTube 13Okay
$541.5 per followers

There are different elements which aren’t listed right here however must be thought-about in your analyse.



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