A vBook (Video Book) Is The New Alternative To An eBook


March 1, 2018

Our prospects are bombarded with a whole lot of messages daily, making it troublesome to face out and get the eye we deserve. As a consequence, many entrepreneurs are seeing diminishing returns on conventional techniques like electronic mail, digital promoting, and eBooks. Which is why we determined to shake issues up and create a Video Book or vBook for brief.

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A vBook?

You learn that proper—vBook. A vBook (video guide) is an improve to the custom eBook. It replaces text-heavy pdfs with movies that educate the viewers on a particular subject. vBooks are a extra interactive technique to share content material, get the metrics you want, and join together with your viewers on a private stage.

So let’s check out why the vBook is the higher choice than the normal eBook.

Downloads Are Only a Fraction of the Picture

Our typical eBook course of might be similar to yours. Dedicating hours of writing, formatting, and design work to supply a PDF chalk stuffed with helpful data for our viewers—and the one factor being tracked as soon as it was printed had been downloads.

Video Book Blog Post

With conventional eBooks, it may be irritating to measure your reader’s engagement with the content material. Sure they downloaded it, however then what? You can’t use downloads alone as a measurement of success. You have to know the way far they learn, did they skip any sections, did they solely learn half of the guide and by no means come again to it?

With a vBook you’re in a position to observe;

  1. If they pressed play
  2. How lengthy they watched
  3. Which elements they skipped
  4. What share of the movies they accomplished
  5. If they re-watched sure elements (and what number of instances they re-watched it)

All of this lets you have a clearer image of how your viewers is participating together with your content material.

Use Video Book Data To Take Action

With vBooks you possibly can perceive who watched what, how lengthy they watched for, and what they did afterward. You’re then in a position to automate all this and go it straight into your advertising automation platform (MAP) and CRM so that you’re successfully constructing a historical past of that lead’s viewership behaviour.

And with that, your advertising group can begin scoring the leads based mostly on video views, and go the best results in your gross sales group on the proper time. When your gross sales group will get that lead, they will see the viewing knowledge to raised perceive what they’re concerned about, comply with up with the best contact, and get the dialog began.

vBooks could be a highly effective software for contemporary demand technology; by providing a extra participating and emotional technique to appeal to, educate, persuade, and convert. Which is why our newest vBook “The Ultimate Video Book: Generating Demand with Video” is all about demand gen.

vBooks Are The New eBooks

vBooks enable us to raised join with our viewers, ship a big quantity of content material in a format that matches their wants/consideration spans. We may see precisely what sections our viewers beloved probably the most, and which messages fell flat. This meant we might craft  higher content material tailor-made particularly to the wants/needs of our viewers.

So as you search for new methods to interact together with your base, vBooks have gotten a greater technique to share content material, get the metrics you want, and join together with your viewers on a private stage.

Thinking about giving vBooks a strive? Sound off within the feedback with any questions.

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Hannah Cameron

Hannah Cameron

Hannah was a Content Marketing Manager at Vidyard. When she isn’t planning killer content material or taking pictures enjoyable movies, you’ll discover her enjoying video video games, binging true crime podcasts, or planning her subsequent street journey!



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