Test Bank for Global Marketing 8th Edition by Keegan
$29,00
Complete downloadable Test Bank for Global Marketing 8th Edition by Keegan. INSTRUCTOR RESOURCE INFORMATION 
TITLE: Global Marketing 
RESOURCE:Test Bank 
EDITION: 8th Edition
AUTHOR: Keegan, Green 
PUBLISHER: Pearson 
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Complete downloadable Test Bank for Global Marketing 8th Edition by Keegan. INSTRUCTOR RESOURCE INFORMATION 
TITLE: Global Marketing 
RESOURCE:Test Bank 
EDITION: 8th Edition
AUTHOR: Keegan, Green 
PUBLISHER: Pearson
Table of content
Chapter 1. Introduction to Global Marketing 
Chapter 2. The Global Economic Environment 
Chapter 3. The Global Trade Environment 
Chapter 4. Social and Cultural Environments 
Chapter 5. The Political, Legal, and Regulatory Environments 
Chapter 6. Global Information Systems and Market Research 
Chapter 7. Segmentation, Targeting, and Positioning 
Chapter 8. Importing, Exporting, and Sourcing 
Chapter 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances 
Chapter 10. Brand and Product Decisions in Global Marketing 
Chapter 11. Pricing Decisions 
Chapter 12. Global Marketing Channels and Physical Distribution 
Chapter 13. Global Marketing Communications Decisions 
Chapter 14. Global Marketing Communications Decisions 
Chapter 15. Global Marketing and the Digital Revolution 
Chapter 16. Strategic Elements of Competitive Advantage 
Chapter 17. Leadership, Organization, and Corporate Social Responsibility
 








