9 Live Video Techniques Businesses Can Use to Reach Their Market


As reside video streaming turns into extra common, it’s essential to know the way to use it successfully to market your model. To discover out what works, we requested members of the Young Entrepreneur Council the next:

What is the easiest way to use reside video for your online business? Why does this strategy work?

Here’s what they advise.

1. Announce Timely Messages

Live video is nice for making a time-sensitive message. They are delivered with virtually a way of urgency, as your viewers would possibly “miss out” in the event that they don’t watch it. If you’re sharing one thing well timed like a deal, a sale or info on one thing that’s extremely related as we speak, then a reside video could be the proper channel for you. – Baruch Labunski, Rank Secure


2. Host Webinars

Webinars are our go-to for reside movies. As a rising participant within the fast-evolving HR trade, we worth webinar’s interactive nature for furthering prospects within the gross sales funnel and offering invaluable insights into buyer wants. Webinars are additionally an amazing device for establishing thought management and enabling a everlasting data library that may be reused to nurture and convert future leads. – Sean Hinton, SkyHive


three. Go Behind the Scenes

Use reside movies to give behind-the-scenes entry to your online business to the purchasers. At any enterprise occasion, let the viewers see the workers and enterprise atmosphere reside. An perception into the actual interactions and functioning of the enterprise leads to human contact and personalization, which lets folks join authentically and have interaction with your online business in an natural method. – Rahul Varshneya, BenchPoint


four. Interview Influencers

We use reside movies to interview our trade’s influencers. It’s a good way to present our viewers that we’re bringing them useful content material and it additionally helps our viewers develop a relationship with our crew. Being on video humanizes us, so our shopper relationships are stronger. Helping folks put faces to the identify make you greater than only a firm. – Krish Chopra, NPHub

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5. Have a Party

We used to have reside video events. Although they had been digital, they allowed folks to not solely join with us throughout an occasion however join with one another via the reside chat. This was worth added in two methods. Every time we had an occasion we’d go reside to present the viewers what they had been lacking out on by not attending. When they noticed others within the chat, they discovered this to be of worth. – Sweta Patel, Startup Growth Mode


6. Launch Crowdfunding Campaigns

If you have an interest in conducting a crowdfunding marketing campaign for your online business, a well-produced video intro is a should. This is the distinction between knowledgeable marketing campaign and a shallow cash-grab within the eyes of most potential clients. This can be an efficient means of making updates to your crowdfunding mission that can hold your backer engaged and “in the loop.” – Bryce Welker, CPA Exam Guy


7. Pull Back the Curtain on Your Work Processes

As video turns into extra ubiquitous, virtually each enterprise will ultimately start to use it. One means to use reside video is to truly let your purchasers and clients see your work and expertise your course of. It doesn’t want to be rehearsed or staged. By permitting your market to see you and your crew in motion, you can also make your purchasers really feel that they really know your work. – Ryan Bradley, Koester & Bradley


eight. Repurpose Your Best Written Content

Not everyone seems to be into studying weblog posts, so the reside video is a good way to repurpose your most profitable content material. With reside video on many platforms, you possibly can submit your video in order that others who missed it reside can nonetheless watch it. It’s a good way to get an entire new viewers to your content material with out having to give you model new content material. Just speak about your most profitable subjects. – Blair Williams, MemberPress


9. Create a Tutorial

One good way to use reside video for your online business is to create tutorial movies the place you supply tutorial suggestions for utilizing your product. Additionally, you might embrace a portion originally or the tip of your video for extra personalised details about your online business, which can enhance buyer engagement and loyalty. – Andrew Schrage, Money Crashers Personal Finance



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