7 Ways HR Can Use Video to Better Engage and Hire Top Talent

November three, 2016

There’s a cause why we see video in every single place. Okay, many causes. Marketers use it to appeal to patrons and salespeople use it to promote as a result of audiences adore it. It’s human, relatable, participating, thrilling, educating…so why shouldn’t different enterprise groups use it, too? Like Human Resources. HR is all about folks, so why not use the medium that’s thought-about the following neatest thing to being there in individual?

If you’re a part of a recruitment or Human Resources group, possibly you’re already utilizing video to appeal to expertise. Many organizations have a video on their firm web site, giving potential candidates a style of what it’s like to work there and what drives the corporate ahead.

Is that you just? High 5 for utilizing video! But…is a primary video in your web site actually all you are able to do? You know in addition to anybody that if you would like to appeal to high expertise, you may have to stand out and do one thing particular. Think about it this manner: Would you rent a candidate who simply did the naked minimal and even the usual? Probably not. You need somebody who jumps out at you, impresses you, and makes you are feeling like they’re going to do an incredible job for you.

Well, candidates need to expertise the identical factor of their job search. After all, we spend most of our lives at work, so the most effective candidates need to ensure they’re selecting the most effective employer. These eight suggestions to flip your primary HR video into an incredible and great tool!

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1. Brand your video for fast recognition

The play button and YouTube brand are in all probability so acquainted to you that you possibly can describe what they appear like with out wanting. So many movies reside on YouTube, even firm movies which are embedded from YouTube on firm web sites. But your video is meant to be an expertise of your organization and your model, so why let YouTube take all of the glory and recognition?

If you’re utilizing a video platform like Vidyard, that play button, the YouTube brand, even the pink standing bar (referred to as the scrub bar) all disappear, as a result of your movies reside in Vidyard, and not on YouTube. That provides you the ability to embed a video instantly in your careers web page (or anyplace else) that’s branded along with your firm’s brand (as a watermark) and colours. Something like this, the place you’ll be able to see the emblem within the backside proper of the video:


This screenshot, from the identical video, reveals the inexperienced scrub bar, a coloration that’s related to the Plugin model. (This final shot is the top slate – the video’s branded ebook finish – so it makes the small brand watermark redundant.)


2. Hunt high expertise with customized movies

You need to rent high expertise, and generally meaning searching down the most effective of the most effective from LinkedIn or different sources, and reaching out to them. But when you’re actually on this candidate, the chances are different firms are, too. So how do you reaaaally get their consideration and stand out from the group?

With Personalized Video! You can weave a candidate’s identify and different distinctive private particulars proper into the story of your video. You don’t have to create one video for each candidate – Personalized Video simply requires one video that mechanically generates for every individual. It’s an undeniably participating and unimaginable expertise, which is precisely the way you need candidates to really feel about you!

Check out a Personalized Video that University of Waterloo created to appeal to new college students. Keep in thoughts, that is the generic model, so anyplace the place it says “You” within the video would get replaced by the viewer’s identify and different particulars (e.g. Blake’s stuff, or Emily’s room).

(Isn’t Personalized Video cool? Learn extra about it and strive it out with a video made only for you!)

three. Improve your recruitment movies by giving audiences what they’re serious about

Recruitment movies are meant to excite potential workers whereas educating them on what it’s like to work at your organization. But what must you say? Do you give an workplace tour? Talk about well being and security? Show photos of the most recent firm picnic? Get the CEO on digital camera? You’ve bought lots to say, and you need to be sure to’re saying the appropriate factor.

If you’re utilizing a video platform (*cough* like Vidyard), you’ll be able to see precisely how candidates are responding to your video. You can uncover the place in your video most individuals are dropping off – in the event that they’re holding on 60% of the best way by means of or extra, you’re doing pretty properly, but when they’re dropping off 10 seconds right into a two-minute video, you’re in bother. You can see which elements they’re rewatching – is that this part of the video thrilling? Maybe it’s best to present extra of it! Or does it give detailed info that audiences are attempting to catch? Maybe you’ll be able to sluggish it down. You may see which sections persons are skipping; in the event that they’re whizzing proper by your picture montage set to music of the workplace vacation occasion, it’s possible you’ll want to understand that solely present workers take pleasure in seeing these, and stick to what is going to appeal to the most effective expertise.

When you get the very best quality video analytics, you can also make positive your video continues to be top-of-the-line on the market. Don’t be scared, that doesn’t at all times imply an entire reshoot – possibly only a trim and edit! It’s definitely worth the effort to get an in-depth take a look at how your candidates are responding to your content material. After all, you need your organization to be thought-about top-of-the-line employers, and a very superior video is a good assist in displaying you off!

four. Ask about interview necessities and check information with interactive video parts

Video is now not only a one-way medium the place you simply push your message to an viewers. With interactive parts like types which are constructed proper into your movies, you should use movies to have a extra participating dialog than you ever felt attainable. It gained’t simply be a extra thrilling expertise for the candidate, it’ll even be helpful for you. Add a type into your video to ask about lodging wants, ask for suggestions, and even ask skills-based questions that might be relevant to the function. Imagine what you possibly can do when you’ll be able to flip a few of the boring steps in a recruitment course of into an expertise the place the candidate feels heard and engaged!

Calls-to-action are one other interactive aspect that HR professionals can put to use. Right inside your video, you’ll be able to ask your viewer questions, pose choices, and recommend they take an motion, whether or not that’s finishing a type, shifting to a special a part of your web site, emailing a particular recruiter, or deciding on which group they need to work for and watching the following acceptable video (possibly you may have completely different movies for various groups that you just recruit for!). The level is, these parts in your video assist preserve your viewers engaged, and create a two-way ‘conversation’ earlier than you even converse to them instantly. Who wouldn’t be impressed with an organization and a recruiter who places a lot effort into the candidates’ expertise?

You’re in all probability conscious that YouTube has some primary annotation instruments which you can add to your movies, and when you’re comfy with that platform, strive them out and see what you are able to do! But when you’re on the lookout for one thing just a little extra that can actually step up your recreation, you’ll find out extra about the most effective interactive parts in your movies! (While the video is geared towards a advertising and marketing and gross sales strategy, it’ll present you an awesome style of what you are able to do with types and annotations proper inside your video!)

5. Identify probably the most engaged candidates

Many firms hiring processes are automated to some extent. Often, candidates can discover a place on a job board, click on the hyperlink to apply, ship their resume, and bam, they’ve utilized. And that may all occur with out speaking to a recruiter, and even wanting on the firm web site. Now that it’s really easy to apply (no extra door-to-door job searching for!), this may imply an avalanche-like onslaught of functions for recruiters. And, simply as software program is nice at figuring out key phrases, candidates are virtually as nice at jamming all these key phrases into their resumes.

What candidates can’t pretend? Their true curiosity in an organization and a job. Their actions converse volumes, actions like watching your recruitment movies! If you need to determine who these engaged candidates are who’re doing their analysis, simply add an e-mail gate to your video from inside your video platform. Candidates could have present their contact info to you earlier than they’ll click on play. You’ll get an entire listing of candidates who went past simply clicking ‘Apply’ and truly wished to hear what you may have to say. Now that you’ve got their emails, you will get cracking on placing these ones on the highest of the pile!

Note: You in all probability don’t need to put an e-mail gate in your essential video in your careers web page – in any case, audiences have to know one thing about you so as to get excited to be taught extra! But you probably have follow-up movies (say, based mostly on group/location/function), these might work properly with an e-mail gate.

6. Quickly and effectively get a grasp of tradition match

Resumes and cowl letters are nice, however they don’t essentially present you who somebody is, what they’re like, and in the event that they’re going to match into your organization tradition. Which means recruiters have to ebook interviews and undergo many first rounds earlier than narrowing down the listing to candidates that could possibly be proper at house in your organization. What if there was a method to slender that listing down with out having to ebook numerous interviews and sit by means of some awkward conferences?

Video doesn’t have to be only for the recruiter. You can ask candidates to create their very own brief video and ship it proper to you so you will get a way of them in individual with out, properly, having to meet them in individual. Sound intriguing? Video interviewing “increases speed of hire, allowing recruiters to focus more time and energy on the best candidates”, in accordance to one chief of a UK-based recruitment agency.  

Sound too difficult to ask of your candidates? Vidyard’s Chrome extension permits anybody to create and ship movies (without spending a dime!), and all it takes is a pc! They may even preserve their resume on display whereas recording, to allow them to reference sure expertise, previous jobs, and even reply questions that you just present. You’re dreaming proper now about blasting by means of all these first-level interviews and snatching up the most effective candidates, aren’t you?

7. Share video interviews with the appropriate folks, rapidly and simply

Once you’ve narrowed down your listing of candidates that appear like they could possibly be an excellent match, then comes the battle of reserving in interviews with hiring managers, and briefing them intimately about every candidate’s qualifications and advantages. Or, you possibly can let hiring managers (and every other acceptable coworkers) take a look at the candidates themselves, as rapidly and simply as you probably did. Actually, even faster and simpler. How? With a Video Hub.

A Video Hub is sort of a library the place you’ll be able to retailer and manage all of your movies (by group or function or hiring supervisor…no matter you want!). Managers can take a gander by means of the movies you share, and assist slender down the listing of candidates they need to meet (and you don’t have to fear about these movies being seen by unintended audiences as a result of your Hub might be locked down by permissions). And identical to that, you’ve sped up the method for everybody, and bought that a lot nearer to bringing high expertise on board earlier than they’re snatched up by one other firm.

Have you executed some superior issues with video in your HR division? Or watched or created any superior movies you’d like to share? I’d love to hear about it!

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Emily Ross

Emily Ross

Emily was beforehand the Brand and Creative Manager at Vidyard. Today, she’s a UI author at Intel. Emily loves creating fascinating and distinctive content material oh, and meals…if you have not already seen, she loves meals.

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