No matter what sort of enterprise you personal, when it comes to sharing video on social media, short-form video “tidbits” will be a good way to serve data to your prospects and present prospects.
What’s thought of a short-form video?
Short-form video refers to any video lower than 10 minutes. A video longer than 10 minutes is taken into account long-form.
According to Social Media Examiner, short-form video is common on social media due to a variety of elements, together with their “snackable” nature and talent to swimsuit our busy lives and transient consideration spans.
Short-form movies are what folks usually need to see after they’re scrolling Facebook as a result of greater than probably they’re on their cell phone or on the go. Not solely that, some social networks even have restrictions on video size. For instance, Instagram solely permits movies shorter than 15 seconds. That’s the place short-form movies actually come into play.
1. Product Tutorial or How-To
Showcasing your services or products in a brief video for social might be the best approach to leap into short-form video advertising and marketing. This sort of video shouldn’t take you too lengthy to plan out since you don’t want to be tremendous artistic. Some folks merely simply need to see how to use your services or products, with explanations that make it so simple as doable.
Delish shines in short-form video on Facebook with their ‘How To Make Jingle Juice’ video. This video has acquired greater than 14 million views and is simply 58 seconds lengthy.
2. Showcase Your Specialty
You’ll need to be slightly artistic with this one. Start by selecting a specialty services or products that you’ve got and make a video about ONLY that topic. Take for instance, our artistic company Impulse Creative. We’re a full-service inbound advertising and marketing company that gives a ton of promoting companies. An ideal “showcase” video for us could possibly be of our designer, Jeff mocking up a emblem. By showcasing his expertise and together with a call-to-action selling our [FREE] emblem grader, he’s bringing consideration to our enterprise.
three. New Product or Service Teaser
Think about Apple and the way they unveil a brand new iPhone. They drop a easy, short-form teaser video of a brand new iPhone and followers go wild. New product reveals are a terrific video topic as a result of they construct anticipation and get prospects excited!
four. Behind the Scenes
People are naturally curious. If you’ve bought one thing cool behind the curtains, present it off. Show your prospects that your staff is human. Having an in-office dance off? Share it together with your social media followers. In a (pleasant) heated debate over a business-related subject? Document it. Be genuine and exhibit what’s going on in your day to day. Your prospects need to know there’s a actual human on the opposite aspect of the display, so present them.
Does your enterprise obtain continuously requested questions? Answer them on video. This is one other straightforward approach to leverage short-form video. List out at the very least 5-10 FAQ’s that you recognize your prospects would really like answered, then break every query up right into a 30-60 second video answering the query.
6. Product or Service Hacks
If your enterprise provides a services or products that can be utilized in several methods, a hacking video is ideal to strive on social media. Team up together with your creatives and brainstorm just a few methods to “hack” (or repurpose) your product. Sometimes, prospects aren’t even conscious of all of the cool contains a product may need, so present them!
7. Employee-Generated Content
You’ll get extra enthusiasm on your inside messages in case you have interaction your staff to produce the supplies themselves, in their very own voices and kinds. Gain some momentum by combining content material creation with contests and worker spotlights. They’ll be extra inclined to share these kind of movies too, which implies a bigger viewers for you!
Ready to take your enterprise to the following degree with video advertising and marketing?
Ready to be taught extra? Check out our Video Marketing Guide full of video suggestions and methods to slay your advertising and marketing. You may obtain the Definitive Guide to Video search engine optimisation beneath so folks truly discover your movies as soon as they’re stay!
“Phone video” photograph by Joey Huang on Unsplash