Video is the new king of Facebook content. Ever since the company rolled out the feature in 2013, Facebook video has been on a relentless quest to take over the news feed.
Everybody loves video. We love watching it, and marketers love making us watch it. And as marketers, we would do well to have a strong grasp of best practices to help us make the most out of 2017’s hottest marketing property.
Here are 5 things that you can implement right now that will improve your Facebook Video game.
1. Use Facebook’s Native Player
This one should probably go without saying by now, but I still see Pages embedding YouTube or Vimeo videos, and it makes me want to cry. It’s like telling the world you don’t want them to see your video. Using a YouTube embed cripples your video efforts in three ways:
- It cuts your thumbnail space in half. See below for how unattractive this is.
- You’ll get less engagement by design since Facebook algorithmically favors their own player.
- YouTube videos do not auto-play on Facebook, leaving you at a disadvantage in competition with other native Facebook videos in the news feed.