Five ideas for decreasing video prices, growing effectivity and — most necessary — making a technology solution video that clients worth.
How do you prepare to make a video? Most enterprise technology solution video manufacturing begins with somebody’s assumption video is required, a finances and (ideally) a deadline. Then somebody writes a script or a therapy.
Here are 5 sensible planning steps (my tackle wonderful ideas from TechSmith, makers of Camtasia and Snagit), that may save time and money within the manufacturing course of.
Define one buyer profit
Your objective isn’t to make a video. It’s not to inform somebody one thing. The most inventive method to outline your objective is to state plainly a minimum of a method during which this video goes profit the client who watches it. This will aid you provide you with a narrative line. It would possibly even lead you to make two shorter videos (for about the identical value) — as an alternative of 1 video that pursuits every of two completely different shopping for influences solely half as a lot.
Write a visible script
Behind each enterprise technology solution video is the concept clients will want watching video to studying textual content. Your script ought to describe as clearly as you possibly can what the viewer will see. Try not to invoke imprecise abstractions like customer-centricity and digital transformation, even when your solution helps obtain these issues. Whatever graphics you possibly can devise to characterize these ideas received’t add a lot to anybody’s understanding.
Gather property up entrance
Can you repurpose current video or pictures? Maybe your clients have visible property they’ll share. Are there logos and branding tips? It’s much more environment friendly to create scripts or storyboards round current visible property than it’s make adjustments afterward within the manufacturing course of.
No matter how exhausting we work at describing visuals within the scripts we write, individuals have a tendency to ignore them within the modifying course of. It’s quite a bit tougher to overlook the visuals in storyboards — even when they’re simply stick figures. Concepts which might be nebulous or downright wrong-headed have a tendency to stand out. Some narration textual content will virtually definitely want to be rewritten to enhance the visible stream.
If you’re going to make a mistake, make it up entrance, not whenever you’re working with animated or live-action video. Rewriting a script is reasonable. So is refining photographs in storyboards. Reshoots and re-recordings of narration should not low cost or straightforward. That’s why you need to get good suggestions early on, particularly from these individuals who have sufficient clout to demand adjustments later within the course of.
This is the primary in a sequence of sensible ideas for producing simpler enterprise technology video.