5 of the Best Ways to Generate Leads with Video [SlideShare]


August 17, 2016

You need extra leads.

Funny factor is, your leads need extra video.

So why not kill two birds with one stone (ugh, what a ugly saying). But you get the gist: use video to get extra leads. Because, let’s face it: video is killing it.

  • In 2015, video consumption overtook every other exercise for time spent on-line and
  • by 2018, video will account for greater than 80% of all internet visitors.

And even B2B patrons are watching video.

  • 72% of B2B patrons watch movies all through their whole path to buy and
  • almost half view 30 minutes or extra whereas researching.

Not to point out that by you utilizing video, you may really enhance different nice advertising and marketing targets like search engine optimisation, engagement, retention, and conversion (touchdown pages with video see 80% increased conversion charges, in accordance to KissMetrics).

So give the folks what they need.

…however be sure you know who’s taking it.

In different phrases: use video to generate leads!

Of course there are lots of alternative ways to generate leads with video (like with any lead seize initiative). And utilizing the proper strategy is paramount to success. If you’re gating your whole video but it surely’s simply an introductory video about your small business, that’s not going to repay. People aren’t invested but they usually don’t know the worth you’re providing them! So is your video priceless sufficient to be the gated asset itself? Or are you utilizing the video to promote one other asset or lead seize alternative, like a content material asset.

Check out the 5 methods to generate leads with video in the SlideShare under:

5 Ways to Generate Leads with Video from Vidyard

Twitter-Logo-New-Just found 5 methods to get leads with video, are you aware all 5? (Click to Tweet!)

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What About More than Capturing the Leads?

Now that you realize the completely different approaches to capturing leads, it’s time to dive additional into the potentialities that floor while you use video to construct your database. Things like optimizing your video lead gen initiatives based mostly on the place your video is being distributed. For instance, your leads are possible extra engaged in your web site versus coming throughout your video on social. You’ll additionally need to take into account what stage of the funnel your video is at as a result of, as all you savvy entrepreneurs know, lead seize initiatives can look very completely different at numerous levels of the shopping for cycle.

Lastly, in the event you’re spending all this time capturing leads with video, wouldn’t it’s nice to seize the viewing knowledge on how a lot of these movies these leads have consumed, too?

Yeah it will.

Discover all this and extra in The Comprehensive Guide to Using Video for Lead Generation, Scoring, and Nurturing.

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Kimbe MacMaster

Kimbe MacMaster

Kimbe is the earlier Manager of Content Marketing at Vidyard. She loves all points of content material advertising and marketing and has a particular place in her coronary heart for utilizing video to drive actual enterprise outcomes. She can also be reasonably (okay extraordinarily) obsessed with her fluffy chow chow, Noah.



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