Facebook hit a huge milestone recently – 2 billion monthly users. That’s over 1/4 of the population of planet earth, logging in to Facebook every month.
Your customers are on Facebook (yes even B2B customers). The question is – do you have a plan to reach them? (No, the answer is not posting organically and hoping someone sees it. In fact, there’s a convincing argument out there that digital marketers should abandon all organic Facebook efforts.)
The answer is Facebook Ads. Facebook’s Ad platform offers more precise targeting and more customer data than any other platform. Nothing else even comes close.
Let’s take a look at some samples of Pages that are doing great Facebook Ads, and what makes those ads work: