The Game of Thrones finale is lastly right here, and the hype is actual. While followers have been deliberating theories surrounding the present’s eighth and ultimate season, manufacturers and publishers determined they needed in on the anticipation by releasing their very own Game of Thrones-themed content material.
The transfer is a great one. Tentpole occasions, equivalent to the collection finale of a long-beloved TV present, are good alternatives for manufacturers and publishers to unfold their messages and attain extra eyeballs, all whereas driving the wave of the occasion’s recognition.
When we dug into Game of Thrones movies (aka GoT) uploaded since January 2019, we discovered some of the most-watched content material hailed from social accounts unrelated to the hit present or its father or mother property HBO. Instead, a number of manufacturers and publishers created their very own clips impressed by the present; in actual fact, 4 of the prime 5 movies are from non-Game of Thrones accounts!
Brands and Publishers Debut Their Own Game of Thrones Finale Videos
Here are 5 notable examples of manufacturers and publishers getting in on the hype round the Game of Thrones finale in a really good method. Also included with every instance is a key perception into how others can mimic these tentpole methods. Let’s dive in!
It’s Craft Time: Casting a Brass Dragon Egg
Jellysmack property It’s Craft Time boasts the 2nd most-watched Game of Thrones clip since the begin of this yr with this February launch of a DIY-er making a dragon egg out of melted brass. Sitting at a reasonably 53.6M views, the clip is simply 900Ok views behind the season eight trailer launched by the Game of Thrones YouTube channel. That’s an accomplishment for a writer with no official ties to HBO or its hit TV present!
Takeaway: DIY, craft-based, and artistic content material associated to a beloved popular culture phenomenon can resonate deeply with the proper viewers. Also, we chatted with Jellysmack about its success with digital video — try the webinar right here.
People Are Awesome: Featuring Real-Life Game of Thrones
A component of the Jukin Media community, People Are Awesome additionally positioned in the prime 5 most-viewed Game of Thrones clips to this point this yr. The digital writer selected to stay with its theme of folks doing unimaginable issues, and, in early March, launched a video full of expert knife- and blade-handlers chopping up principally something put in entrance of them. With 35.9M views, it’s at the moment the fourth most-watched Game of Thrones-related video of 2019.
Takeaway: It’s laborious for viewers to drag their eyes away from spectacular demonstrations of expertise and finesse. Consider working in superb feats from folks round the world into video advertising surrounding a tentpole occasion.
Funny Memes: Making a Woman Mad, GoT-Style
Most video memes copy the fast-hitting messages of their picture brethren by conserving durations brief. Not this Game of Thrones-themed video uploaded in March by Funny Memes, which clocks in at a strong three minutes. The subject? A humorous take on what occurs whenever you name the unsuitable girl the B-word, that includes the wrath of lead character Daenerys Targaryen. The video positioned #5 with 34.4M views, claimed a strong 30-day view depend of 32.6M, and was #eight in phrases of total engagement at 497Ok (when humor hits residence, it hits residence laborious).
Takeaway: Humor is sort of at all times a certain option to get a response out of audiences round the world, particularly when it’s tied to a well known piece of leisure, appearing expertise, or tentpole occasion.
Craft Pop Plus: Creating a Glass Dragon Eye
Kudos to Jellysmack for getting in on the Game of Thrones finale hype early! The digital media large appeared for a 2nd time in the prime 20 most-viewed GoT clips since January for a clip from its Craft Pop Plus property. Back in early February, the writer uploaded a three minute-long video capturing the creation of a glass dragon eye, which is now the sixteenth most-viewed Game of Thrones clip of 2019.
Takeaway: As famous earlier, crafts impress viewers who’ve an affinity in the direction of the featured merchandise or subject.
Mountain Dew: Recreating the Game of Thrones Theme Song
Beverage model and HBO accomplice Mountain Dew shows the best way to do tentpole occasion video advertising appropriately with its rendition of the Game of Thrones foremost title, launched on April 2. Claiming 5.2M views and touchdown in the prime 30, the video options a variety of sports activities stars and musicians singing the theme track, all in a cappella proper up till the previous couple of seconds.
Takeaway: When manufacturers have a large enough price range to enlist well-known celebrities, the ensuing content material that includes them will doubtless pull in tons of consideration. Pair this with a tentpole occasion, and you’ve bought a successful digital video technique.
Related Read: Check out how tentpole occasions might help skyrocket YouTube views!