4 Tips for Creating A Killer Video Voicemail


July 7, 2017

Using video in e-mail outreach is one thing that we’ve seen lots of success with. Whether you’re in gross sales attempting to e book extra conferences, in advertising and marketing communications attempting to convey your message, and even in greater schooling attempting to attach along with your college students, individuals take pleasure in one thing that has been crafted and customized for them. However, the battle doesn’t finish with getting individuals to click on play! Making the content material significant and interesting is what actually brings your message throughout and helps ensures you get a satisfying 100% watched notification.

But how do you do this? Let’s begin with an instance and break down what works:

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The Hook

Whether it’s a pop tune or a gross sales video, you must have a hook to get individuals engaged. The finest manner to do that with video is to introduce your self, inform them why you’re reaching out, and what about them made you need to attain out particularly. For instance, within the video above, I discussed their title and a few of their tasks that I discovered on LinkedIn. If you’re going for a extra account primarily based method, you’ll be able to point out a bit of stories like a profitable funding spherical. Showing you researched reveals you care!

Your Attitude

Like my eighth grade instructor instructed me, any good presentation requires a constructive perspective. This is simple to point out in video format, as relaxed, open physique language, facial expressions, and hand motions make for a greater expertise than rigidity. Protip: Speak with a smile, it goes a good distance.

Showing Value

A query it’s best to at all times ask your self earlier than filming a video for somebody is: “Why?” – as in, “Why should this person want to start a conversation with you?”, “Why are you reaching out to them?”, or “Why should they keep watching?” In a restricted period of time, you’ll want to contact on the place your answer might match into their initiatives or remedy their ache factors. In the video above, I discussed dashing up the gross sales cycle, reserving extra conferences, and reengaging with chilly contacts as being of curiosity to many gross sales leaders. Again, analysis is essential!

Calls-to-Action

There are two calls-to-action that it’s best to think about inserting on the finish of your video.

Verbal calls-to-action are centered round what you’re trying to achieve from the individual you might have despatched the video to. Are you trying to study extra about their enterprise, to schedule a demo, or simply introduce your self? Make your intentions identified on the finish of the video in order that your contact understands what subsequent steps could be.

Visual calls-to-action decide what occurs when your video is completed. Depending in your expectations with the contact, a wide range of occasions can play as soon as the video ends with a purpose to streamline the communications course of. For instance having one other video, like a microdemo or Chalk Talk play proper after is an effective strategy to give extra data to your prospect. Having a scheduling occasion, like Calendly, works wonders when attempting to e book conferences:

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And a e-newsletter/occasion signup can deliver key people to your tradeshows and cubicles with better effectivity.

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Our group has tried quite a few strategies with our video voicemails, and have come to the conclusion that with these 4 steps, any group can begin partaking higher with video! If you’d like to start out succeeding with your individual video voicemails, obtain Vidyard Go Video (Formerly ViewedIt).

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Benny Hua and Heman Joshi

Benny and Heman are Video Marketing Specialists right here at Vidyard. Together they assist companies excel of their initiatives with video content material, and perceive how best-in-class firms add video to their digital technique.



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