How nicely is your SaaS firm utilizing video advertising and marketing?
Video is a superb advertising and marketing instrument, and it’s at its finest while you use it in the precise context. I’ve received excellent news for you and your software-as-a-service agency: for software program firms, good contexts abound. That’s as a result of software program typically lends itself to visible illustration – simply ask your design crew. Whether you’re providing an revolutionary CRM or a safe shared drive, it’s fairly possible that aesthetic design elements into your work on at the least some stage. Accordingly, video advertising and marketing pays huge dividends.
If you’ve already heard all of this, bear with me. Yes, we’ve preached the advantages of video advertising and marketing earlier than: it’s compelling, it’s memorable, and its effectiveness is squarely backed by information. And that’s all nicely and good, in idea.
But let’s transfer previous idea and towards practicality. How do you have to truly do video advertising and marketing for your SaaS firm?
I hear you. In this publish, let’s get drop-dead sensible. Ready?
Here are 5 particular methods your SaaS agency can put video advertising and marketing to get actual outcomes that construct your person base – and, in the end, your corporation.
1. Make a demo video.
Let’s begin at a fundamental stage: a product demo video. Here’s a fast instance from Monday.com.
This might be the preferred type of video advertising and marketing for SaaS firms – for good motive. Tools – of every kind – are finest defined visually. Imagine attempting to clarify to any person how a hammer works with out with the ability to mime the pounding movement. You can get the purpose throughout, positive – nevertheless it’s a lot simpler when you’ll be able to present it. Demo movies capitalize on that idea to make summary ideas tangible.
Take the video above, for instance. What would the reason be? “It’s a project management tool, and you’ve got these bars called ‘pulses’ that you can add data to like due dates, priority levels, project management details, and more – and then you can check things off as you get work done”.
Yeah, that type of is sensible. But the idea actually clicks when a possible person can truly see the instrument in motion.
2. Show off case research and testimonials.
Case research and testimonials are among the most simple purposes of video advertising and marketing for SaaS. They’re an opportunity to indicate off how your answer has helped real-world shoppers – and when represented visually, the tales are much more compelling.
Here’s an ideal instance from Bamboo HR.
A number of pointers to creating compelling case research and testimonials:
- Get footage that tells a narrative. There’s a motive individuals love the entire “before and after” premise: we’re drawn to tales. If you’ll be able to present a full narrative of what individuals’s ache factors had been earlier than your product and the way their lives are higher now, viewers pays consideration.
- Keep movies beneath three minutes. The video above, for instance, is barely 50 seconds lengthy. It’s tempting to stretch issues out to cowl the entire element in your nice product, however you’re higher off holding issues concise. Viewers don’t want the small print; they need the gist. The majority will tune out rapidly.
- If you’re interviewing, script out your questions. I assure that Bamboo’s respondents had been requested scripted questions. If you don’t have scripted questions, you virtually definitely received’t get the quotes you’re wanting for, and also you’ll find yourself with a rambling testimonial as an alternative of a targeted piece.
We’d advocate you compile at the least three case research or testimonials, ideally targeted round your main areas of service. This will give potential shoppers a well-rounded (and, hopefully, compelling) take a look at your work.
three. Get a Facebook cowl video.
If you’ve been pondering that each different publish on social media is a video, you’re not far off. Facebook movies (to pick out one platform for an instance) have elevated 360% in newsfeed updates. That’s numerous video. And in fact, different channels have adopted swimsuit.
That can really feel a bit overwhelming although, so right here’s first step to implementing video advertising and marketing for your SaaS agency on social media: create a video cowl for your Facebook web page. Here’s an instance.
The profit (apart from the truth that it appears fairly cool)? Again, this can be a likelihood to convey a excessive quantity of knowledge in an interesting method that enhances your model. And, as with the homepage background video, this format is a perfect first step.
4. Promote your movies (sure, by way of paid campaigns).
Video works. Make it work for you.
Hopefully, these 4 sensible purposes have kickstarted your push into video advertising and marketing. Either approach, the fact is that these 4 concepts are solely the tip of the iceberg in relation to video. If you actually need to interact utilizing this medium, we’d advocate going additional by pushing into social distribution and even creating branded campaigns round particular parts of thought management.
And bear in mind: whereas we’ve lined techniques right here, your first consideration ought to at all times be strategic. Develop a method and execute on techniques – don’t let techniques drive technique. In different phrases, don’t do video since you really feel like it is best to. Start with a aim in thoughts, and decide if video will provide help to to achieve it.