3 Ways to Use Video in the Sales Process


Like Ariel of Disney’s The Little Mermaid, video needs to be the place the persons are: web sites, social media platforms, cellular apps, e mail, and so forth. You most likely have heard that buyers favor video over different content material codecs, and its presence in the digital house has transcended a mess of channels and platforms—particularly when it comes to gross sales movies.

The alternatives to present video content material to your audiences are limitless. As video has gained reputation, platforms that assist video content material, in addition to manufacturing apps and software program, have appeared at an growing fee. With shoppers in search of authenticity, there’s no want to deliver out all the bells and whistles when producing a video—uncooked, frivolously edited video content material gives a down-to-earth authenticity that viewers recognize extra.

Brands are solely as profitable as the tales they inform. In a world the place everyone seems to be inundated with content material, video has change into a high contender for being visually interesting and efficient as a tactic for advertising and marketing.

Video content material helps manufacturers not solely stand out in the noisy digital house, but additionally successfully inform their tales and join with shoppers.

If you want convincing, these stats must be sufficient to get you smiling for the digital camera:

Many folks might imagine video is simply related and helpful for advertising and marketing. But let’s pivot to a aspect of a corporation that may equally profit from video content material: gross sales.

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Benefits that Will Make You Fall in Love with Sales Videos

Like their advertising and marketing counterparts, gross sales groups attempt to assist manufacturers convey their tales and stand aside from rivals. A easy video introducing your self or explaining a product or characteristic provides the potential buyer a visible method to interact with you face to face, but additionally gives the authenticity shoppers crave by exhibiting that you just’re an actual individual, prepared to be an ally and useful resource. With instruments like Vidyard’s GoVideo and even QuickTime’s screencast, making movies like this has by no means been simpler.

With these benefits in thoughts, it’s apparent there are various ways in which using video in the gross sales course of may also help reps.

3 Ways to Use Sales Videos

1. Prospecting: When it comes to prospecting outreach, e mail has change into the identify of the recreation and movies are particularly efficient throughout this stage. Most prospecting emails embrace some piece of content material to assist present the model’s worth to the prospect, whether or not it’s an business tip or perception, a weblog publish, or a related datapoint. Consider including a visible and private contact by sharing a video of your self discussing the content material.

2. Addressing issues and demonstrating worth: Videos make demonstrations of a product or explanations of a service not solely visually interesting, however straightforward to observe and digest. Some manufacturers have services whose worth propositions aren’t straightforward to grasp up entrance, which may trigger a little bit of friction between the gross sales rep and prospect. Consider offering prospects with movies of professional staff members explaining tough ideas, or share a video of your self strolling via frequent issues or continuously requested questions.

3. Consider including a extra personalised, inclusive contact to proposals: Proposals are sometimes text-heavy, dense paperwork that don’t depart a lot to the creativeness. By pairing a proposal with video content material, you’ll be able to lead prospects to the end line in an thrilling, participating method. Consider showcasing movies of present clients sharing their expertise along with your model, or of your staff welcoming the new prospect to the model household.

Do you employ video in your gross sales efforts already? We would love to hear how video content material helps your gross sales staff unfold your model’s story and safe new shoppers—tweet us @smartbugmedia.



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