3 Sales Emails Proven to Boost Reply Rates by 8x


December 6, 2016

If you’re like most gross sales reps, you understand how laborious it’s to stand out and get observed. The common prospect receives greater than 100 emails a day, and you’ve got simply eight seconds to get their consideration. So how can gross sales emails minimize by all of the noise, enhance click-through charges by 5x and ship open-to-reply charges hovering by over 8x? Keep studying…

At Vidyard, we’ve been obsessing over how to attain our potential clients in a means that not solely grabs their consideration and elicits a response, but in addition places the ‘human’ again in promoting. Automation instruments and the rise of AI in promoting, have made it extremely straightforward to attain plenty of potential clients with seemingly hyper-personalized outreach. Inevitably, patrons have change into numb to these so-called “personalized” emails, which is why our group at Vidyard has chosen to use video so as to join with our leads by way of e-mail.

Since our group started prospecting with video, we’ve seen our click-through-rates surge by 5x, and our open-to-reply charges leap to 25%.

Here are three straightforward methods you need to use video for increased influence in prospecting and promoting:

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1. Webcam Selfie Videos

The first video e-mail that’s going to enable you to stand out is a webcam selfie video. This gross sales e-mail permits you to converse to your prospect instantly. Think of this as a “video voicemail”, permitting you to put a face to your e-mail and clearly articulate why you’re trying to attain the recipient of your e-mail.

Check out Heba’s webcam selfie video:

When teaching SDRs on how to create and ship these movies, deal with the significance of authenticity and being real. Best apply is to not overly script these movies in order that they don’t come throughout as robotic. Plus, folks can inform in the event you’re studying – which instantly sucks the private nature out of the video. Jot down just a few key factors, take one dry run after which go for it!

Pro Tips:

  • Keep it quick (60-90 seconds). The quantity of people that sit by a video better than 90 seconds drops to simply 37%.
  • Use a pair of headphones with a built-in-mic to enhance the audio high quality of your video
  • Set your laptop computer up in a windowsill to get higher, extra pure lighting in your face

sales-email-video-recording

2. Screen Capture Videos

Need to share greater than your fairly face? No drawback, share your display screen in a gross sales e-mail to seize consideration and talk extra info.

Here’s an instance I created right this moment:

With instruments just like the Vidyard Chrome extension, you may shortly create, ship, and monitor display screen seize movies instantly inside your browser. Here are a pair concepts to enable you to use this method to stand out and get observed in inboxes:

  • LinkedIn Profile: Craft a video walkthrough of your prospect’s LinkedIn profile, highlighting key elements of their accomplishments that compelled you to attain out to them.
  • Owned Content: Walk by their web site or an article they wrote to present them that you simply’ve taken the time to analysis how you’d give you the option to add worth to their function or firm.
  • Product Tour: Capture a guided tour of your services or products created particularly for the possible buyer. Include their identify, firm, or brand within the demo to assist them envision utilizing your product.

The key right here is discovering the correct thumbnail picture or splash display screen to embody in your e-mail. The thumbnail picture could make all of the distinction as to whether or not or not your prospects click on play on the video that you simply’ve made only for them. Better their LinkedIn profile or web site than your product or web site. Remember, that is about them, not you.

Just assume: in the event you opened an e-mail and your personal LinkedIn profile was staring again at you, wouldn’t you have an interest to hear what that video had to say about you?

Pro Tips:

  • Start with a compelling thumbnail picture that may seize the recipient’s consideration by displaying them the video is customized only for them
  • Have all of your tabs arrange and loaded forward of time in order not to waste treasured time loading pages in your video
  • Be conscious of what’s in your inbox in the event you’re displaying your e-mail (delicate firm knowledge, buyer names or e-mail addresses), or what notifications may pop up in the event you’re sharing your complete display screen.  

3. Recap and Repurpose Content

After you’ve related with a potential buyer, sending a video name abstract might be simpler and simpler than typing up a protracted e-mail.

Record a customized thanks message that may assist construct rapport by placing a face to the voice your potential buyer simply spoke with over the telephone.

If you’ve got a number of factors to cowl, put them on a slide and seize your display screen on video to assist preserve the dialog targeted.

This can be an incredible alternative to re-purpose current video content material from advertising and marketing and gross sales enablement like buyer testimonials, product overviews or how-to content material. Jenn exhibits how she does this within the following instance:

You can curate one of the best video content material to assist preserve the deal shifting ahead, and personalize it to the prospect by recording a customized introduction video. The finish result’s a extremely customized comply with up that leverages one of the best belongings you’ve got to provide – all in only a few seconds.

Pro Tip:

  • Content with out context is meaningless! Be certain to add context to the movies you’ve connected. Explain how they’re relevant to the possible buyer and the way they tie again to your current dialog. This will make off-the-shelf video content material really feel tremendous customized and customized.
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Terrance Kwok

Terrance is the Sales Development Manager at Vidyard. He’s obsessive about tech enabled and knowledge pushed gross sales. He’s been instructed that he has poor style in music. Check his Spotify historical past to affirm.



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