The 30 objects on this expertise video guidelines come out of our expertise with tons of of groups from tech firms placing collectively product introductions, demos, and different quick movies designed to get prospects up to the mark on what a selected expertise resolution can do for them.
- Team contains the folks with essentially the most buyer and market perception.
- All related background supplies shared with manufacturing workforce.
- Style preferences, graphics requirements, and branding pointers communicated.
- Collaborative methodology, workforce duties, and signoffs decided.
- Feedback and signal-offs specified.
- Realistic deadline established.
- Budget contains captioning, social media variations, commerce present/convention variations (with out narration), edits for re-purposing.
- Presents a compelling purpose why viewer ought to care about what you’re saying within the first 15 seconds.
- Presents a real-to-life scenario going through the goal buyer.
- Tells a narrative and helps to construct a video library of excellent tales.
- Asserts one memorable differentiator (extra isn’t higher).
- Differentiates resolution decisively with comparability to alternate options.
- No imprecise guarantees.
- Has a helpful shelf life, not merely a part of a “product announcement” package deal.
- Coordinated with different content material (e.g., summarizes analysis report, animates relationships or processes described in web site product part)
Visuals + movement
- Relationships and processes are animated step-by-step.
- Adds supplemental related data with graphics or textual content.
- Key factors could be understood with the audio turned off.
- Uses movement and transformations intentionally to maintain the concentrate on what issues to the viewer.
- Conversational and low-key, not excessive-strain gross sales-y.
- Word order matches on-display screen occasions.
- Minimal audio-solely data.
- Narrator choice by audition.
- Background music not distracting.
- Thumbnail picture chosen or created.
- Uploaded to YouTube + different platforms.
- Surrounding textual content communicates who ought to watch the video and what they’ll get out of it.
- Captions and transcript.
- Clickable chapter headings and hyperlinks for lengthy movies.
- Repurpose excerpts.
Not every thing on this expertise video guidelines applies to each scenario, after all, however they’re all price contemplating as a result of they’ll make the manufacturing course of smoother, and the ensuing extra worthwhile to viewers.
NOTE: A model of this expertise video guidelines appeared beforehand in Biznology.