Technology resolution suppliers on the lookout for new methods to maintain up with prospects could wish to soar on one among these video traits.
This is the time of yr when content material creators mull over the yr’s “trends” and opine about what we needs to be doing in the course of the coming yr. I’m not going to do this, however I’ll share a couple of “trends” famous by others that might be video traits of curiosity to expertise resolution suppliers.
Get extra out of the movies you’ve already made
This is my favourite, from a Vidyard weblog put up titled “Three exciting B2B video trends for 2019.” While the concept of re-purposing content material doesn’t sound all that thrilling or fashionable, it’s a extremely good concept with loads of potential for innovation. Everyone ought to do it (through which case, it would be a pattern).
There are plenty of methods to re-use a video: edit it, ship a customized hyperlink to it, make it interactive, and so forth. Author Jesse Ariss suggests getting began with a method that’s amazingly easy: replace the thumbnail! An engaging and informative thumbnail makes a video simpler for gross sales groups to share. This is particularly apt for YouTube webinars, lots of which appear to be billboarded with a random display seize from the center of a demo. Thumbnails (or poster frames) are actually necessary. For movies shared by way of social media, the thumbnail is the one probability you get to cease the viewer from scrolling previous your video.
6-Second Video Ads
This is pattern #6 out of 10 traits famous by Shutterstock. It’s declared a pattern on the energy of analysis suggesting that 61% of six-second advertisements carry model consciousness.
While snackable content material is a confirmed tactic within the competitors for consideration, six-second storytelling could also be too heavy a carry for many expertise merchandise (versus manufacturers). There aren’t any B2B spots on this checklist of the finest six-second advertisements from HubSpot. But how about crafting six-second tales round particular aggressive benefits? Or product options? (If you possibly can’t make these work, you’ll be fascinated about Shutterstock’s #7 pattern: “Brands Exploring Longform Content” like product walkthroughs and unboxing movies.)
Using Video to Scale Corporate Training
Panopto’s Top 5 Corporate Video Trends coalesce across the worth of leveraging inside assets such because the experience of material specialists. Fully capitalizing on these “trends” takes a devoted video content material administration platform (like Panopto’s).
Panopto calls their strategy an “Enterprise YouTube” for company video administration. While it is probably not a pattern that’s gathering momentum with expertise resolution entrepreneurs, the overall concept is definitely price serious about.
A searchable, customizable library of on-demand video property that takes full benefit of all of the creativity you possibly can muster from inside assets and exterior companions may present a useful knowledge-sharing useful resource to your prospects and gross sales staff, and a productiveness enhance to your backside line. A current office productiveness research by Panopto and YouGov truly put a greenback worth on the price of inefficient data sharing: $12M yearly for a corporation with over 5,000 workers.
From advertising and marketing, promoting and gross sales to company coaching, video will proceed to develop as an necessary device in 2019.