This is the time of yr when content material creators mull over the yr’s “trends” and opine about what we needs to be doing through the coming yr. I’m not going to try this, however I’ll share a couple of “trends” famous by others that I believe might be video tendencies of curiosity to expertise resolution suppliers.
Get extra out of the movies you’ve already made
This my favourite, from a Vidyard weblog submit titled “Three exciting B2B video trends for 2019.” While the thought of re-purposing content material doesn’t sound 100% thrilling or stylish, it’s a very good concept with loads of potential for innovation. Everyone ought to do it (during which case, it would be a development).
There are a number of methods to re-use a video: edit it, ship a personalised hyperlink to it, make it interactive, and so forth. Author Jesse Ariss suggests getting began with a way that’s amazingly easy: replace the thumbnail! An engaging and informative thumbnail makes a video simpler for gross sales groups to share. This is very apt for YouTube webinars, a lot of which appear to be billboarded with a random display seize from the center of a demo. Thumbnails (or poster frames) are actually vital. For movies shared by way of social media, the thumbnail is the one likelihood you get to cease the viewer from scrolling previous your video.
6-Second Video Ads
This is development #6 out of 10 tendencies famous by Shutterstock. It’s declared a development on the energy of analysis suggesting that 61% of six-second advertisements raise model consciousness.
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While snackable content material is a confirmed tactic within the competitors for consideration, six-second storytelling could also be too heavy a raise for many expertise merchandise (versus manufacturers). There are not any B2B spots on this checklist of the very best six-second advertisements from HubSpot. But how about crafting six-second tales round particular aggressive benefits? Or product options? (If you’ll be able to’t make these work, you’ll be concerned about Shutterstock’s #7 development: “Brands Exploring Longform Content” like product walkthroughs and unboxing movies.)
Using Video to Scale Corporate Training
Panopto’s Top 5 Corporate Video Trends coalesce across the worth of leveraging inner sources such because the experience of subject material consultants. Fully capitalizing on these “trends” takes a devoted video content material administration platform (like Panopto’s).
Panopto calls their method an “Enterprise YouTube” for company video administration. While it might not be a development that’s gathering momentum with expertise resolution entrepreneurs, the final concept is definitely value fascinated about.
A searchable, customizable library of on-demand video property that takes full benefit of all of the creativity you’ll be able to muster from inner sources and exterior companions might present a useful knowledge-sharing useful resource to your prospects and gross sales workforce, and a productiveness increase to your backside line. A latest office productiveness research by Panopto and YouGov really put a greenback worth on the price of inefficient information sharing: $12M yearly for a corporation with over 5,000 workers.
From advertising, promoting and gross sales to company coaching, video will proceed to develop as an vital device in 2019.