Since its inception in 2001, The BET Awards have been a celebration of Black tradition in leisure, music, and sports activities the world over. Televised yearly by the Black Entertainment Television community (BET), the award present information common of 7.1M viewers a 12 months.
This 12 months’s present takes place this Sunday, June 23rd, so we thought it might be fascinating to see how the anticipation for the awards is taking part in out on social video, and whether or not or not it may predict the 2019 BET Award winners.
Read on for the total evaluation…
2019 BET Award Winners: Social Video’s Selection
Over the final 90 days, 166 movies associated to the occasion have been uploaded, nearly half of which have been uploaded on May 17th. Views and engagements for content material associated to the occasion would peak throughout this time interval: 2M views and 78okay engagements.
After this level, uploads — and curiosity within the occasion — would flatline till June 15th, signaling a possibility for subsequent 12 months’s award present. Keep your viewers engaged within the weeks main as much as the occasion by creating extra content material!
Interestingly, out of the highest 10 most-viewed movies associated to the occasion, just one was not associated to music. The “black girl magic” video took a twist on the usual awards announcement video, celebrating gifted black girls of previous and current who’ve gained on the award ceremony. The video had 96.6K views and 2k engagements.
And talking of music…
Who’s Gonna Party with Cardi?
In a 12 months that noticed Cardi B turn into probably the most profitable feminine rapper of all time (don’t look, Nicki), it feels acceptable that the most-watched video selling this 12 months’s award present was the announcement of the nominees for “Best Female Hip Hop Artist” (which isn’t doing Cardi justice as a result of she’s killing the rap recreation interval, however we digress…):
The 2019 BET Awards Best Female Hip Hop Artist nominees are…@iamcardib@kashdoll@lizzo@theestallion@nickiminaj@realremyma
Watch the #BETAwards LIVE SUN Jun 23 eight/7c to see who takes the WIN! pic.twitter.com/r1AWeSspDz
— #BETAwards (@BETAwards) May 17, 2019
The 23-second video had 893okay views and 11.okay engagements, which was 4x as many because the announcement for “Best Male Hip Hop Artist!” As followers of hip hop, we have now to say, it’s superb to see girls take middle stage in a traditionally male-dominated style.
Which brings us to the evening’s most anticipated award…
And the Nominees for Most-Watched Hip Hop Video of the Year Are…
Similar to what we did in a earlier article, we thought it’d be fascinating to pit this 12 months’s nominees for “Best Video” in opposition to each other by inspecting what number of cumulative views every artist had 72 hours after the posting of a music video.
Here at Tubular, we discuss with this because the V3, which examines views as a perform of time (on this case, three days). A excessive V3 signifies that an artist acquired a major variety of views within the first 72 hours of publication and vice versa.
This is a good metric to make use of if you wish to make an apples-to-apples comparability of views between a video launched final week to a video launched final 12 months. And it could be an indicator of who’s going house with the award!
This 12 months’s nominees embrace:
If the present finally ends up like our evaluation, then Childish Gambino’s “This is America” will stroll away with the title. And will probably be well-deserved. His video shortly went viral because of the eye-popping visuals from director Hiro Murai, which captured the social commentary of the music’s message on what it means to be Black in America immediately. We totally anticipate BET to acknowledge the video for the achievement that it was.
You assume we’ll be proper? Either means, come again to this text for an replace on Monday for the 2019 BET Award winners!