12 Video Marketing Trends That Are Going to Skyrocket in 2018


If you might be searching for methods to supercharge your social media account, iDigic can provide the instruments to just do that.


People from all elements of the globe have grow to be so accustomed to social networking that it’s grow to be a part of our on a regular basis lives. No matter the place you might be from, inside seconds, you may get in contact with somebody throughout the globe.

Think about it… by the point you end studying this sentence, what number of movies do you assume have already been posted on-line? It’s a no brainer why video advertising and marketing is now the brand new ‘in thing’ for any enterprise – advertising and marketing has by no means been really easy!

But with a lot happening in the Internet, it’s onerous to pinpoint which traits to look out for. Lucky for you, this text will listing the 12 video advertising and marketing traits to look out for in the 12 months 2018!


1 Live Video/Live Streaming 

As is clear in latest years, reside streaming has grow to be broadly popularized and accessible on most social media platforms.

Since its introduction, networks like Facebook, Twitter and Instagram have adopted the reside video characteristic and have profited drastically from it.

Users have grow to be extra open to the idea and there’s no motive for it to go away anytime quickly – folks find it irresistible!

As it continues to stay trending, entrepreneurs can make the most of the characteristic for a wide range of causes.

  1. Users are attracted to the spontaneous and genuine side of the reside streaming characteristic
  2. Live video will increase the common period of views
  3. It is cost-effective, because it doesn’t require additional prices for enhancing and completely stays on the platform as soon as posted


 2 Cost Reduction

With the big variety of high-quality video enhancing instruments accessible on-line, like Wideo, you may edit your movies with little to no price in any respect!

Using numerous home equipment like your laptop computer or smartphone, you may edit your movies in a matter of seconds to enhance your model picture.

Additionally, due to its popularization, you may rent on-line video enhancing freelancers on-line for reasonable!


Three Brand authenticity

Not solely do they create you a wider following, movies can enhance the customers’ confidence in your model. 

Brand authenticity at its core is based on cohesiveness throughout all of your visible communication. From your web site to your social media channels, your branding should be on level. For instance, integrating your emblem and watermark inside your video advertising and marketing is important. Video internet hosting platforms like Cincopa gives you all kinds of customizable options to reinforce your model id.

Especially with reside streaming movies, audiences achieve a greater understanding of what goes on behind the scenes. This enhances the person expertise whereas rising the possibility of buyer loyalty!


four 360-Degree Videos

Although this characteristic has been popularized very just lately, there isn’t any motive for it to drop trending standing.

Since its introduction, customers have jumped on the bandwagon and have adopted instruments to submit 360-degree movies. It’s new, cool, trending, and now much more accessible!

With over 86% of companies already adopting the characteristic, this new expertise is bound to invite extra curious eyes.


Virtual Reality Videos

Since its introduction, customers have continuously been maintaining tabs on the expertise.

The variety of digital actuality movies posted has drastically elevated in the previous few years and have been forecasted to achieve 171 million lively customers by the 12 months 2018.

Its futuristic side is its primary promoting level and with its rising accessibility, it’s sure to appeal to extra audiences!


E-Learning and Promotional Videos

As part of the advertising and marketing course of, companies may have to educate the general public about their new revolutionary merchandise.

Video advertising and marketing helps facilitate this course of by making it simpler for them to give a breakdown of their merchandise in a brief span of time.

Within a couple of minutes, you may educate 1000’s of viewers about an unheard product and achieve their pursuits!


Video-Focused Platforms

As movies grow to be an increasing number of a part of our every day routines, it’s apparent that video-posting platforms will achieve bigger followings.

Platforms like YouTube and Instagram are sure to grow to be main websites for companies to market their merchandise – we are able to even see it now!


eight Sponsored Videos

There are many alternatives that include video advertising and marketing and this consists of sponsorships.

With extra customers turning into extra accustomed to movies on their reside feeds, extra manufacturers will look in direction of launching paid promoting campaigns on numerous platforms.


Cheap, straightforward, and accessible

Users have grow to be extra conscious of the video-sharing characteristic and need to be part of in on the enjoyable.

Social media networks are anticipated to present customers with the flexibility to share their content material on-line – freed from cost!

This would make it even simpler for companies to market their merchandise.


10 Square-Shaped Video Formatting

As platforms like Facebook and Instagram achieve extra lively customers, extra smartphones are getting used as the first supply for video posting.

As a end result, the pattern of square-shaped video codecs have grow to be popularized and it’s anticipated to proceed being part of pop-culture.


11 Video Mapping

With the anticipated introduction of the revolutionary Three-D projection characteristic, video mapping might be anticipated to grow to be an up-and-coming pattern.

Businesses like Coca-Cola and Walt Disney have already adopted the experimental characteristic.

Although it’s nonetheless in the experimental section, the introduction of Three-D projection will certainly carry in a big crowd!


12 Vlogging

As reside streaming movies grow to be an increasing number of welcoming, vlogging will grow to be a user-friendlier pattern.

It invitations para-social interplay and might simply be adopted by numerous manufacturers to carry in a deeper following!


AgNancy Grace

Social Media Strategist & Content Manager @ iDigicus



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