11 of the Best Free Video Marketing Tools Out There in 2019


August 19, 2019

For anybody who thinks video advertising and marketing is dear, I’ve an enormous secret to share. (Shh!) There are a whole bunch of free video advertising and marketing instruments on the market that can assist you at each stage of the video course of, from ideation and scripting to naming, planning, enhancing, and distribution. They make video accessible, which is essential. A large 87% of entrepreneurs now depend on video and the race to create nice video content material is on!

Try these (largely) free video instruments to make your movies the greatest ones. (And attempt to maintain this between us!)

Cost: Free

Screenshot of Portent's Content Idea Generator, a tool to brainstorm video ideas, displaying the suggestion: "20 Ways to Become the MacGyver of Video Marketing"

To get the inventive concepts flowing, typically it helps to evaluate a bunch of random ones. Enter a key phrase or phrase into Title Maker and it’ll assemble a title Mad Libs-style.
Some outcomes are actually dangerous, however good dangerous: They get you pondering. Others are useful, and set you down an attention-grabbing path that you just hadn’t thought of. And some outcomes, like “11 Video Marketing Secrets the Government is Hiding From You” are tin foil hat-level paranoid, hilarious, and sorta make the search worthwhile.

Bonus: Even higher, browse a library of movies different entrepreneurs have made with Vidyard’s free Video Inspiration Hub.

Cost: Free

Screenshot of Storyboarder, a video planning and storyboarding tool by WonderUnit

Save your self some paper and a load of time with WonderUnit’s free video storyboarding instrument, Storyboarder. It lets all of us non-artists sketch out what we’re pondering as quick as we will suppose it, rearrange the cells, and share them with colleagues and coworkers.

You also can report audio, in case your group can’t inform that that field you drew is a automobile. Doesn’t anyone know a Prius once they see one? Geez.

Note: To use Storyboarder, you’ll need to obtain it. It works for each Mac and PC.

Bonus: Not the inventive kind? No worry. Canva has a instrument for that: Storyboard Creator permits you to drag and drop inventory images (or add your individual) to shortly and simply put collectively a video idea.

three. Free Video Scripting: Celtx

Cost: Free, with a paid choice (from $7 to $10 monthly)

Screenshot of Celtx, a video scripting tool

Celtx is one thing of a video mission administration software program the place you may write out your script scene by scene, shot by shot, after which view it as a shot record or a sequence of index playing cards. You can save media information and notes as you go, share work together with your group, and touch upon in real-time. If you’ve already begun writing your script elsewhere, no worries: You can add it to Celtx.

The upgraded variations of Celtx’s free video advertising and marketing instrument embrace extra options, like budgeting, scheduling, and interactive story maps, and value $7 to $10 monthly.

Pro Tip: As a rule of thumb, every web page of script in Celtx will likely be about one minute of display time as soon as filmed.

Cost: Free

Screenshot of Words to Time, a tool to calculate read time for text

Words to Time reveals you ways lengthy it’d take to learn your script out loud. This is beneficial, as a result of with out it, you truly need to learn your script out loud and time your self every time you made an edit.

More usually than not, Words to Time offers you the dangerous information: Your script is just too lengthy and also you’ll have to chop it down. The excellent news is that it’ll save you numerous of time making an attempt to sort things in post-production.

5. Free Video Creation: Biteable

Cost: Free, with a paid choice

Screenshot of Biteable, a free video creation tool

The identify is just a little deceptive—Biteable shouldn’t be for ordering meals. It permits you to shortly create content material like infographics and explainer movies in a easy drag-and-drop interface. This free video instrument is for whenever you run out of time to supply a movie, however nonetheless want video content material.

You can select from heaps of video templates and whereas the shade palettes might sound restrictive, they’re truly a blessing: This free video instrument makes it tough to design issues that look dangerous.

Biteable is free to attempt, however if you wish to obtain and use what you create, you’ll need to improve to a paid plan for $20 monthly.

Cost: Free, with a paid choice

Screenshot of Adobe Premiere Rush, a video editing tool

Adobe Premier Rush is a flexible, inexpensive, all-in-one, free video editor and post-production instrument. It’s good for all ranges of expertise, and the capabilities are close to infinite. Upload your footage to chop and rearrange scenes, add audio, add transitions, alter colours and lighting, and export to be used anyplace.

If you’ve used Adobe video enhancing instruments earlier than, you’ll discover that Rush is a significant enchancment. The firm has packaged a bunch of previously disparate instruments into one suite that handles all kinds of video—desktop and cellular—and is highly effective sufficient for even skilled video groups.

Pro Tip: If you pay for Photoshop (half of Adobe’s Creative Cloud bundle) you might have already got entry to the full model of Premiere Rush, which incorporates limitless on-line storage and exports.

Bonus: If you desire a free on-line video editor, no obtain, attempt ClipChamp. You’ll have to enroll in a free account to make use of it.

Cost: Free

Screenshot of Premium Beat, a tool to source free music for videos

If your video wants music, you’ll find tons of free royalty-free music simply by Googling it. One of my favourite websites is PremiumBeat (owned by Shutterstock) as a result of you may search by temper, and the filtering makes discovering what you want easy. There are additionally infinite alternate options like Epidemic Sound, Artlist, Music Vine, and Soundstripe.

Why use royalty-free music? Because in the U.S., Canada, the E.U., and different nations, music is copyrighted. Big music conglomerates use authorized corporations to determine individuals utilizing their music with out permission. If you distribute a advertising and marketing video for all to see and also you merely ripped the soundtrack from a film, you’re making your self a goal.

To use royalty-free music in a video for enterprise, you’ll in all probability need to credit score the creator wherever you submit your video. Otherwise, you may pay $50 or so for a license.

Bonus: Learn extra about selecting music on your video.

Cost: Free

Screenshot of CoSchedule's Headline Analyzer, a tool to choose powerful titles

Use CoSchedule’s Headline Analyzer to craft compelling video titles. It isn’t foolproof, nevertheless it’s additionally fairly clear about the way it makes judgements: It scores primarily based on whether or not the phrases are unusual, emotional, or highly effective, and gives suggestions.

Headline Analyzer is nice for a first-round evaluate, nevertheless it’s greatest to run your title alternative by your group. I discover it doesn’t grasp humor, irony, or vertical-specific phrases.

Bonus: Can’t discover a synonym that’s extra evocative than what you’ve bought? Related Words gives a extra expansive choice.

9. Free Video Thumbnails: Canva

Cost: Free, with a paid choice

Screenshot of Canva, a graphic design tool that can be used to create video thumbnails

Use Canva to shortly design eye-catching video thumbnails. You’ll have to enroll in a free account to make use of it, however you may choose from a beneficiant selection of templates (or set customized dimensions), drag and drop textual content, graphics, charts, and backgrounds, after which obtain your creation.

If you join a paid account ($13 monthly), you may export PNG information with clear backgrounds, add animations, and save your individual branding and templates.

Pro Tip: If you need to create GIF thumbnails on your video, you may create them with Canva’s paid model. Create designs, add animations to the designs, then obtain it in GIF format.

10. Free Video Hosting: Vidyard

Cost: Free, with paid choices

Screenshot of Vidyard Free, a tool for video hosting, embedding, and management

Vidyard is a light-weight video internet hosting platform designed with entrepreneurs in thoughts. With Vidyard, you can begin including movies to your web site and different advertising and marketing campaigns with only a few clicks. The free model permits you to add a vast (sure, limitless) quantity of movies and so they’ll be robotically optimized for sharing.  Embed as much as 5 movies at a time. Toggle on and off which movies you’d prefer to be embeddable at any given time.

Unlike most free video internet hosting platforms, Vidyard has zero advertisements—so there’s nothing to distract viewers out of your content material. Just a small Vidyard emblem on the video participant which might be eliminated in the event you determine to improve.

Bonus: If you don’t have a video to add but, Vidyard has a free display and webcam recording Chrome extension that makes it straightforward to create movies too. Just click on the extension in your browser to report, and your new video will robotically add to the cloud, together with a thumbnail. Send it in an e-mail, or copy the hyperlink to share the video wherever you need.

Vidyard Logo

Put Your Videos to Work Create, host, handle, and share your movies.

Sign Up Free

11. Free Video Sharing and Distribution: YouTube (and Vidyard)

Cost: Both are free

Screenshot of YouTube, a video sharing and distribution tool

For Getting Your Video Out to the World: YouTube

For discovery, nothing beats YouTube. It’s the world’s greatest social community, utilized by 1.7 billion individuals worldwide. Its algorithm recommends your advertising and marketing movies to people who find themselves more likely to have an interest.

To make it work, nonetheless, takes work. You’ll must arrange your YouTube model web page, add key phrases, and spend time crafting ultra-clickable titles and thumbnails. And then, constantly add movies to draw subscribers. And of course, you do run the danger of your viewers getting caught in a cat video vortex because of YouTube’s watch subsequent recommendations.

For Creating or Embedding Your Video: Vidyard

The free model of Vidyard permits you to add, handle, and embed movies. Plus it integrates with the Vidyard Chrome extension, which helps you to seize movies and ship them in an e-mail, by way of social media, or embed them on-line.

Vidyard Logo

Put Your Videos to Work Create, host, handle, and share your movies.

Sign Up Free

Jesse Ariss

Jesse Ariss

Jesse Ariss lives in the world between product and advertising and marketing, serving to information Vidyard’s technique and course. He’s been captivated with video ever since he bought his arms on his Dad’s 8mm video digital camera 30 years in the past and began making brief movies.When he isn’t making his personal movies, Jesse loves spending time with prospects, ensuring that he is carefully aligned with their wants and necessities.



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