10 Creative Ways to Improve Sales Outreach with Video


April 18, 2017

Optimizing prospecting and gross sales emails is one thing you can most likely dedicate the remainder of your life to. You would possibly even argue that that’s an excellent a part of what you’ve been doing to this level. Because, in case your gross sales workforce can’t stand out within the inbox, seize consideration, and ignite a response from their prospects or accounts, how are they going to shut a deal?

They’re most likely not. Or, they’ll a minimum of wrestle rather a lot.

Which is why it’s thrilling when a brand new tactic is uncovered that can enhance issues like open, click-through, or response charges … considerably.

We’ve seen that occur with video.

Reps that use video in prospecting, relationship-building, and gross sales emails see 5x larger open charges and 8x larger open-to-reply charges. And they’re simply getting began.

As gross sales leaders be taught that video is the following era of gross sales communication, they’re beginning to ask not “why should I be using video?”, however “how should I be using video?”. What ought to reps really do with video? There are most likely a whole lot of the way to use video in e mail prospecting, relationship-building, and promoting. But let’s begin with 10 for now.

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10 Ways to Improve Prospecting, Relationship-Building, and Selling Emails with Video

Different forms of movies can be utilized for various e mail communications relying on whether or not you’re prospecting a brand new lead, preserving in contact with heat leads, or closing the sale. Take a have a look at the 10 totally different alternatives within the diagram beneath.

10 Ways to Use Video in Sales 2

Using Video in Prospecting Emails

When you’re freshly reaching out to a brand new lead, it’s so essential that you simply stand out and get seen. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR groups, the perfect alternatives to boost these prospecting emails with video are:

  1. Cold Prospecting
  2. Follow-Up
  3. Account-Based Sales Approach

The largest issues to take note listed below are related in nature to another type of prospecting: you’re making an attempt to seize consideration with an viewers that doesn’t actually know you but. You’ll need to focus your movies on:

  • Capture consideration – use “video” in e mail topic traces and embrace the thumbnail within the e mail physique
  • Establish credibility – reps ought to give their prospects a motive to have interaction with them aside from to pull out their checkbook instantly
  • Make it private – prime reps spend time studying about a person and their enterprise after which use this information to join with leads individually

Using Video in Relationship-Building Emails

Sometimes, you already know your leads. You don’t want to introduce your self and set up your place out there: your leads already know this. But you do want to maintain entrance and middle of their minds in an effort to maintain constructing relationships and be there when it comes time for them to decide. The movies which might be used to do that are:

  1. Share Marketing Content
  2. Use Content from the Web
  3. Simply Say Hello

In this case, the most important issues to take note are:

  • Make positive the content material is hyper-relevant – encourage your reps to maintain their very own, detailed notes on varied leads and eat content material in areas they’re acquainted with!
  • Be approachable and encourage dialogue – reps want to give leads motive to reply so you possibly can have a dialog and never a one-way broadcast
  • Think about how your reps can assist them – to information their communications in a useful, instructional method and construct an ally-style relationship

Using Video in Selling Emails

When leads are getting nearer to the underside of that funnel they usually’ve been handed off to an AE, your workforce nonetheless wants video. The finest manner to use video within the remaining phases of promoting are:

  1. Micro-Demos
  2. Follow-Up
  3. Low-Cost Customer Touches
  4. Revive Cold Accounts

In promoting emails which might be getting nearer to the shut, it’s most essential to:

  • Tie your organization’s worth prop to them and their wants – similar to any gross sales pitch, they want your reps to do the heavy lifting for them: why do they want your product and how are you going to assist them
  • Be assured, however not pushy – leads need to know that your workforce is aware of their stuff, however nobody desires to be strong-handed right into a deal
  • Make it private and join one-to-one – folks do offers with folks. If your AEs can construct camaraderie with their accounts (which is far simpler to do face-to-face with video), they’ll have the higher hand

Now Add Those Videos to Email with These Templates

If your workforce goes to the hassle of making new movies (easy getting began ideas right here!), you’ll need to make sure that they get watched. Creating a terrific video is barely about ¾ of the battle. The remainder of the battle is nailing the copy that helps the video in your e mail.

Check out these three prime e mail templates for various video-based emails for prospecting, relationship-building, and promoting!

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Kimbe MacMaster

Kimbe MacMaster

Kimbe is the earlier Manager of Content Marketing at Vidyard. She loves all elements of content material advertising and marketing and has a particular place in her coronary heart for utilizing video to drive actual enterprise outcomes. She can also be reasonably (okay extraordinarily) obsessed with her fluffy chow chow, Noah.



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